
How It Works
Individual deals. Collective buying power.
01
I FIND THE DEAL
I am constantly talking to suppliers, finding small parcels of wine that they need to get off their books. Maybe it’s a winemaker’s special project that was shipped on a whim. Maybe a big customer moved to the latest vintage and a pallet of older vintage has been left behind. Or maybe they just have wonky labels… Whatever the reason, suppliers want to clear it, and I will take it.
For solving their problem I will demand a great price.
02
YOU RESERVE YOUR CASE
The offer email will land in your inbox, don’t expect pretentious tasting notes. I’ll tell you what the wine is, why it’s interesting, why I love it, how much is available, the normal price, the offer price and why I’ve been able to secure it at that price.
You will then have the opportunity to reserve your case. Your payment details will be saved but no money will be taken.
03
WE MAKE IT HAPPEN
This is the rub. It doesn’t work if we only take half of the stock, suppliers want the stock off their books. So it all sells or none of it sells. Each Rich’s Wine Club offer will run for a maximum of four weeks. Once we get to 80% reserved, the deal is secured, your payment is processed and your wine is shipped.
Collectively, we will have the buying power to secure fantastic deals on these interesting and unique wines.